I am completely in awe and totally inspired by this epic DIY seating chart blogger Chelsea LaVere of tidewaterandtulle.com created with my Great Lakes Lettering font Petunia in partnership with Cricut to celebrate the launch of their wedding related projects. You can read more about her DIY project using a cricut printer here and you can enter to win giveaway of $1500 worth of wholesale wedding flowers below from the florist FiftyFlowers.
I had such a blast visiting the headquarters of Lover.ly in NYC and hanging with Kellee and her fabulous team. Below is the full video interview of how I started my calligraphy stationery career, some basic pricing for designers starting out in the industry, and some tips & tricks for beginners.
Most of you know, if you follow me on instagram, that I am not just a calligrapher but also a web designer and graphic artist. What you don’t know is how I was able to combine both lifelong passions into one dream career! In the next couple of weeks I will be writing post on tips & tricks on how I built my brand. From simple do-it yourself branding to partnering and working with others to raise brand awareness. I will open the doors to a little sliver of how-to’s of the Eliza Gwendalyn brand development.
BRANDING 101: FIND A VOICE
Whether you are starting a brand from scratch or rebranding an existing brand you should establish a tone or what I like to refer to as your brands ‘VOICE’ — It sounds simple but what if you have multiple voices? A common question and concern for most people just starting out. It is fine if you have multiple tones but we want to make sure they all go hand-in-hand. So get a pen a paper and answer these five questions:
I did it along with you as an example.
- What are your favorite colors?
EG: Pinks, Black & White
- What 10 traits does your target client have?
EG: Loves Weddings, Feminine, Girlie, Clean, Elegant, Bubbly, Outgoing, Ambitious, Bold, Precise
- Who is your dream client?
EG: A person who trust my design expertise yet has a vision of their own and we can work together as one to make awesome pieces.
- Who or What inspires you?
EG: Alice in Wonderland, Dr. Seuss, Fellow Calligraphy Artist, Flowers, Pastels, Typography
- What are you selling?
EG: Myself and my skills — calligraphy, graphic design, web design
Now that we have established our answers. Let’s visualize our dream brand so we can take the next steps to creating a visual brand identity. We will take my brand as an example on how to do this. From the list of questions we have established that I want my brand to consist of pinks, black and white. My target audience is feminine and most likely in the wedding industry. Someone who trust me but has their opinions and needs my skills & knowledge. So what does this mean? This means we are finally ready to design a logo that attracts this kind of client.
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I had the honor to contribute my calligraphy and watercolor skills to a fabulously fun invitation suite which was featured on Green Wedding Shoes’ Blog! Read more on their site here.
Labor Day weekend is officially around the corner and we always feel like this weekend is a reminder to soak up those last bits of summer before they slip away!
It’s a time for cocktails and sunsets and time spent with friends. And we’re pretty sure the talented team behind today’s ultra-lovely editorial – Summer Newman Events, Precious and Blooming + Sanaz Photography – were reading our minds when they dreamt up this stylish Labor Day soiree scene! Summer shares, Wedding weekends are some of my favorite events to plan, so when Be Inspired PRapproached me to design a Glam Labor Wedding Weekend, I was completely on board. With Malibu Solstice Vineyards‘ stunning views of the Pacific Ocean and the Santa Monica Mountains as a backdrop, I was inspired to create an intimate garden style shoot with subtle glam touches…
photography: Sanaz Photography // venue name: Malibu Solstice Vineyards, Malibu, California // event design: Summer Newman Events // wedding planning: Be Inspired PR // florals: Precious and Blooming // wedding dress: Rebecca Schoneveld // bridesmaid dresses: Joanna August // hair stylist: Mobile Bridal Salon // makeup artist: Mobile Bridal Salon // groom’s suit: Zara // paper goods: Eliza Gwendalyn // catering: Contemporary Catering // cake: Beverly’s Bakery // desserts: Si Paletas // tabletop rentals: Vini’s Party Rentals // furniture rentals: Found Rentals // linen rentals: Napa Valley Linens
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It was an absolute pleasure and delight to contribute to Maria Chavez of the blog Royal lace bridal’s photoshoot this past winter 2015. When Maria first came to me with the idea of a bohemian millenial shoot to be shot by the one and only BODAF award nominee Luis Tenza I couldn’t say no! Below is close-up of the calligraphy ribbon bouquet I wrote in gold ink for her on the most delicate light pink spool of satin ribbon. To view the entire shoot click here.
Full List of vendors: Art Direction: Royal Lace Bridal – Photography: Luis Tenza – Calligraphy: Eliza Gwendalyn – Florals: Petals and Roots – Bridal Dress: Elizabeth Stuart – Make-up: Maama NYC
This past fall 2015 the blog 100 Layer Cake contacted me to design the cutest little tea-stained calligraphy crest menus for their Crate & Barrel Holiday Cocktail Registry photoshoot. All together I designed 5 mini crest menus that were paired with each speciality cocktail concocted by the talented drinkests over at Pharmacie . I was completely smitten by all the images and I hope you are too. You can view the entire shoot here AND here!
ARTICLE FROM WEDDINGCHICKS.COM The magical tale of Cinderella comes to life with a modern twist in this next shoot. Inspired by the newest film, For the Love Photography both styled and captured all of the whimsical details. From classic books, to vintage tea cups filled with flowers, it’s beautiful from start to finish.
I had an absolute blast Thursday night at the to Market to Market Wedding Wire event, kicking off the star of NYC’s Bridal Market week. I had the pleasure of being one of the talented vendors for the evening on sitesigning personalized journals for press and wedding industry professionals. Guest got to see a sneak-peek of my new jewelry line launching later this year, fall 2015, as well as the first line of flash tattoos I designed for Dash of Flash. Our first co-lab was in support for Breast Cancer, 50 percent of the proceeds go directly to the organization, a charity that is near and dear to my heart since losing both aunts to breast cancer at a young age. This will be one of many designed I will be creating for them.
There is a whirlwind of excitement and productivity in the Eliza Gwendalyn studio this month. Since being selected as a Style Me Pretty Little Black Book Member, our inbox has been full of messages from eager clients about new projects. We absolutely love every bride-to-be and corporate inquiry that has come our way, so we were even more thrilled when SMP asked us to work at the launch of SMP + Birchbox’s Bridal Beauty Box at the Birchbox store in Soho.
Ready for a crazy few hours, we came stocked with beautiful mirrors to personalize for the attendees. The event could not have been more of a success, and the long line of ladies waiting to have their name (or instagram handle) written in calligraphy was proof of that. These events are so fun for us because they give us a chance to actually interact with the sweet bride-to-be who we are so used to working with via email or over the phone. A huge thanks to the Amy Anaiz for all these awesome photos, ladies of Birchbox Soho for being so accommodating, and Abby Larson & the entire Style Me Pretty team for inviting us to join in on the fabulous bridal festivities. We can’t thank you all enough for introducing us to all our new friends and can’t wait for the next event!