Most of you know, if you follow me on instagram, that I am not just a calligrapher but also a web designer and graphic artist. What you don’t know is how I was able to combine both lifelong passions into one dream career! In the next couple of weeks I will be writing post on tips & tricks on how I built my brand. From simple do-it yourself branding to partnering and working with others to raise brand awareness. I will open the doors to a little sliver of how-to’s of the Eliza Gwendalyn brand development.
BRANDING 101: FIND A VOICE
Whether you are starting a brand from scratch or rebranding an existing brand you should establish a tone or what I like to refer to as your brands ‘VOICE’ — It sounds simple but what if you have multiple voices? A common question and concern for most people just starting out. It is fine if you have multiple tones but we want to make sure they all go hand-in-hand. So get a pen a paper and answer these five questions:
I did it along with you as an example.
- What are your favorite colors?
EG: Pinks, Black & White
- What 10 traits does your target client have?
EG: Loves Weddings, Feminine, Girlie, Clean, Elegant, Bubbly, Outgoing, Ambitious, Bold, Precise
- Who is your dream client?
EG: A person who trust my design expertise yet has a vision of their own and we can work together as one to make awesome pieces.
- Who or What inspires you?
EG: Alice in Wonderland, Dr. Seuss, Fellow Calligraphy Artist, Flowers, Pastels, Typography
- What are you selling?
EG: Myself and my skills — calligraphy, graphic design, web design
Now that we have established our answers. Let’s visualize our dream brand so we can take the next steps to creating a visual brand identity. We will take my brand as an example on how to do this. From the list of questions we have established that I want my brand to consist of pinks, black and white. My target audience is feminine and most likely in the wedding industry. Someone who trust me but has their opinions and needs my skills & knowledge. So what does this mean? This means we are finally ready to design a logo that attracts this kind of client.
Share this Post