From a new line of fonts, to a studio designed to a T, Eliza Shkolnik is at the helm of her dream career, taking on every new project with passion & finesse. We may be touring her calligraphy studio, but we’re also taking a peek into her everyday life as a young entrepreneur. Read on for her tidbits of advice and more on what’s next for the Eliza Gwendalyn brand.
Tell us a bit about how you got into calligraphy and graphic design?
You’re coming out with your own line of fonts – how exciting! Can you tell us more about them?
This is my ultimate dream project, combining calligraphy and graphics! My first font will be a suite that includes my everyday style the modern copperplate plus a handwritten sans serif, serif, some flourished ornaments and monograms! I call her ‘Alice’ to pay tribute to Alice in wonderland falling down the rabbit whole; I like to think my flourishes mimic that scene. My second font line to follow will be called ‘petunia’ which is one of my parents nicknames for me. It’s a very simple style.
What advice would you give to other entrepreneurs out there looking to start their own business?
So much to say, but where to start? First and foremost, I can’t stress enough that you must crawl before you walk. When I first started out I never said ‘no’ to anything and I ended up biting off more than I could chew. In my case it was a good thing in the beginning because even when I had never done something that was presented to me I would tell my clients YES I can do it for you and through that I gained more experience and added more skills and services to my company’s list BUT there is a certain extent that one should go before you are saying yes to everyone and not having time for things that matter.
It is important to make sure your business comes first but not before your friends, family and sanity! I am on my fifth year as an entrepreneur and it is still a constant battle for me to find a balance between work + play, but it really is important to work on this balance. Make sure as hard as you work to make time to play hard too, even if your form of ‘playing hard’ is curling up on the couch with a good glass of vino and your family. Make sure you take time to do that or you won’t be happy being your own boss. It isn’t a 9-5 gig, you have to be ready to give 150% even if that means pulling all nighters that you thought you would never have to do after leaving college or taking a call at 3am. You are basically having a baby, this is for life — there are pros and cons but man do the PROS outweigh the cons. It will be one of the scariest adventures you go on but a fun ride if you don’t give up. Lastly don’t forget, time management is everything — buy a planner or five!
What Gets You Going on Monday Morning: My poodle Amy jumping on me with kisses.
Secret talent: I can photoshop like no other!
Words to live by: Rose all day
Dream Collab: To provide my calligraphy for opening credits on a box office film!