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Inspired By This:

Studio Tour



I had the most fabulous opportunity to have the ladies from Inspired By This visit my studio in March along with photographer Kathi Littwin to chat about a day in the life as a designer and take some pictures of me at work. Read below for some highlights from the interview or visit their site for the full article and see more photos!


 From a new line of fonts, to a studio designed to a T, Eliza Shkolnik is at the helm of her dream career, taking on every new project with passion & finesse. We may be touring her calligraphy studio, but we’re also taking a peek into her everyday life as a young entrepreneur. Read on for her tidbits of advice and more on what’s next for the Eliza Gwendalyn brand.

NO. 01

Tell us a bit about how you got into calligraphy and graphic design?

I have been working with the adobe even before it became a creative suite! I think the first programs I used were back when they were called quark and pages. My grandpa was one of the founders of the yellow-pages. The finger logo was his drawing! My mother worked for his company up until I was in high school so I got a taste of design at a young age. I always knew I wanted to be in the design industry but I wasn’t sure where. I LOVED stationery and all things type. I think my first real obsession with calligraphy spawned from my mothers obsession with calligraphy and type, but it really struck me when we were picking out my bat mitzvah invitations. I fell in love with the style Pendragon wrote in — the designer who created my invitations. They were the most delicate things I had ever seen — later on I learned she wrote mine in a spencerian hand – something I am currently trying to teach myself today — but back then I was just a little pre-teen in awe of her ‘script.’


NO. 05

You’re coming out with your own line of fonts – how exciting! Can you tell us more about them?

This is my ultimate dream project, combining calligraphy and graphics! My first font will be a suite that includes my everyday style the modern copperplate plus a handwritten sans serif, serif, some flourished ornaments and monograms! I call her ‘Alice’ to pay tribute to Alice in wonderland falling down the rabbit whole; I like to think my flourishes mimic that scene. My second font line to follow will be called ‘petunia’ which is one of my parents nicknames for me. It’s a very simple style.

NO. 06

What advice would you give to other entrepreneurs out there looking to start their own business?

So much to say, but where to start? First and foremost, I can’t stress enough that you must crawl before you walk. When I first started out I never said ‘no’ to anything and I ended up biting off more than I could chew. In my case it was a good thing in the beginning because even when I had never done something that was presented to me I would tell my clients YES I can do it for you and through that I gained more experience and added more skills and services to my company’s list BUT there is a certain extent that one should go before you are saying yes to everyone and not having time for things that matter.

Restored 316 Feminine WordPress Theme Design using the Genesis Framework

It is important to make sure your business comes first but not before your friends, family and sanity! I am on my fifth year as an entrepreneur and it is still a constant battle for me to find a balance between work + play, but it really is important to work on this balance. Make sure as hard as you work to make time to play hard too, even if your form of ‘playing hard’ is curling up on the couch with a good glass of vino and your family. Make sure you take time to do that or you won’t be happy being your own boss. It isn’t a 9-5 gig, you have to be ready to give 150% even if that means pulling all nighters that you thought you would never have to do after leaving college or taking a call at 3am. You are basically having a baby, this is for life — there are pros and cons but man do the PROS outweigh the cons. It will be one of the scariest adventures you go on but a fun ride if you don’t give up. Lastly don’t forget, time management is everything — buy a planner or five!


What Gets You Going on Monday Morning: My poodle Amy jumping on me with kisses.

Secret talent: I can photoshop like no other!

Words to live by: Rose all day

Dream Collab: To provide my calligraphy for opening credits on a box office film!

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